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Glaçante, cette pub pour les jeux paralympiques

Unstoppable

In this inpiring 60 second commercial for the Canadian Paralympic Committee, a para-athletics runner sprints on a track, passing vignettes depicting a traumatic injury in a car accident and subsequent rehabilitation from amputation.

Directed by Mark Zibert for ad agency BBDO Toronto, the commercial was filmed on a rainy night in one continuous shot without CGI. The entire set was mapped in 3D before the shoot for a quick and easy build - Be sure to check out the Making-of video in addition to the 30s version of the spot. The runner/actor in the spot is Canadian Paralympian Alister McQueen (Athletics).

 

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