Et le badbuzz du jour est signé Siemens avec son karaoké à la soviétique et ses bonshommes bleus et orange pour lancer une nouvelle sous marque médicale.
"Healthineers, the new name of Siemens’ healthcare unit, is reminiscent of a hero in a 1950s science fiction comic. It is supposed to signal the division’s innovative strength. Instead, it just sounds goofy. Which is not to say that it’s bad."
"I don't understand how people can be so successful and then think shit like this is a good idea."
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Siemens healthcare rebrands as "Healthineers" - The Economic Times
The new brand name, "Siemens Healthineers", is intended to underline its pioneering spirit, Siemens said in a statement.
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Stupid names can't hurt good companies
Healthineers, Siemens' new brand for its healthcare unit, is reminiscent of a hero in a 1950s science fiction comic. Users of its brain-scanners are unlikely to care. For investors the goofy name ...
http://blogs.reuters.com/breakingviews/2016/05/05/stupid-names-cant-hurt-good-companies/
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