Campagne de sensibilisation sur la chaîne VH1 contre le harcèlement à l'école réalisée par Del Campo Saatchi & Saatchi.
"Nerds todays. Bosses to morrow. Don't bully". Bêtas aujourd'hui, patrons demain. Ne les harcelez pas.
The idea of the campaign is to raise awareness about bullying, speaking directly to those "cool" kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.